Brand Identity Guidelines
Unified guidelines, assets, and design system rules for UniConnectly brand assets. Follow these standards to maintain consistent brand representation across all media channels.
1. Logo Usage & Standards
Primary logo files, configurations and correct usage margins.
- Maintain at least 15% safe exclusion zone around the logo bounds.
- Always use high-resolution files or vector assets for publication.
- Prefer the white-colored logo on dark blue and black backdrops.
- Do not stretch, distort, or modify the width/height ratio.
- Do not change the specific brand gradient color palette.
- Do not apply heavy drop shadows or glow filters around the text.
Do not compress or stretch logo dimensions.
Do not change or invert logo gradient colors.
Do not place dark logo versions on dark backgrounds.
Horizontal Layout (Yatay Yerleşim): Standard horizontal alignment of emblem and text. Best suited for headers, navbars, letterheads, and general document headings.
Vertical Layout (Dikey Yerleşim): Emblem centered on top of the text block. Best suited for mobile app screens, flags, circular decals, and merchandise printing.
| Variant | Digital (Min Width) | Print (Min Width) |
|---|---|---|
| Horizontal Logo | 120 px | 35 mm |
| Vertical Logo | 80 px | 25 mm |
| Brand Icon | 24 px | 8 mm |
2. Brand Color Palette
Official color codes for web, digital, and print layouts.
Primary Indigo
Primary Brand & UI Accent
Vibrant Cyan
Accent & Interactive Elements
Deep Navy
Primary Headings & Text
Pure Slate
Subheadings & Neutral Accents
Ice Gray
Subtle Layout Backgrounds
3. Typography Standards
Our official corporate typography settings for titles, sections, and body elements.
Plus Jakarta Sans
A modern, geometric sans-serif typeface designed with high corporate legibility.
Kurumsal Kimlik Standartları
This is corporate body copy example. Spacing, contrast, and layout alignments are crucial for reading experience.
4. Official Naming Rules
Usage of capital letters, prefixes and forbidden abbreviations for the company name.
| Usage Format | Status | Usage Rules & Context |
|---|---|---|
| UniConnectly | APPROVED | Primary brand name. 'U' and 'C' must always be capitalized. |
| UniConnect | FORBIDDEN | The brand name must always end with 'ly'. Usage without 'ly' suffix is incorrect. |
| uniconnectly | FORBIDDEN | Do not write the brand name completely in lowercase. |
| Uni Connectly | FORBIDDEN | Do not place space between Uni and Connectly. |
| UNICONNECTLY | FORBIDDEN | Avoid shouting uppercase formatting unless in specific code tables. |
5. Stationery & Layout Templates
Standards for employee email signatures, presentation slide decks, and official letterheads.
John Doe
Role Name / Department
M: +90 500 000 00 00
E: name@uniconnectly.com
UniConnectly Inc.
Banners or logos must not exceed 400x100px. Standard font: Plus Jakarta Sans.
Always maintain a minimum margin of 8% from all slide edges. Title slide uses Deep Navy; content slides use Ice Gray/White.
6. Tone of Voice & Social Media Grid
How the brand communicates and layouts assets on LinkedIn, Twitter, and Instagram posts.
Friendly yet Professional: We combine campus youth energy with high corporate business standard. Avoid dry bureaucratic language.
Clear & Informative: Deliver information directly. Do not use convoluted, passive-voice sentence structures.
- Logo Placement: Always place the UniConnectly brand logo in the top-left or centered top.
- Sponsor Badges: Position secondary sponsor logos neatly in the bottom-right on a clear grid.
- Visual Text Area limit (30%): To ensure clarity, the typographic text coverage area must not exceed 30% of the total canvas space.
7. Swag & Merchandise Standards
Guidelines for brand assets on caps, corporate t-shirts, hoodies, mugs and stickers.
Chest center printing width must not exceed 22cm. Left pocket print uses 8cm width.
Uses standard monochrome line-art logo or full color icon version. Keep 15mm margin from handle.
Uses round die-cut outline with 2mm safety bleed margin for sticker cuts.
8. Brand Asset Downloads
Download vector logo archives, icon packages and brand manual book.
Logo Archive (PNG & SVG)
Includes all dark and light variations of primary logo in vector SVG format and high-res transparent PNG.
Social Media Kit
Formatted social header banners, profile avatars, and post templates for LinkedIn, Twitter, and Instagram.
Official Brand Manual PDF
Full digital corporate branding handbook containing detailed rules, tone of voice guidelines and typography maps.
Need custom design assets?
Contact our branding team at info@uniconnectly.com